In a world that is rapidly turning to AI to boost efficiency, local businesses have the competitive edge for continuing to offer a personalised service. 

In today's rapidly evolving technological landscape, small businesses are increasingly turning to artificial intelligence as a powerful tool to streamline operations, stay competitive and foster creativity.

Once the domain of tech giants and multinational corporations, AI is now accessible to businesses of all sizes, enabling local companies to innovate and thrive in an ever-changing marketplace.

However, amidst this digital revolution, the human touch remains a vital part of the interaction, offering a unique advantage that AI alone cannot replicate.

Small businesses can blend AI and human interaction (Image: St Albans Chamber of Commerce) One of the most significant ways small businesses are leveraging AI is by improving efficiency. From automating routine tasks to managing complex workflows, AI-powered tools are reducing the time and effort required for daily operations.

Chatbots powered by natural language processing handle customer inquiries around the clock, freeing up employees to focus on higher-value tasks and AI optimises inventory management, ensuring businesses stock what customers want when they want it.

AI-powered solutions are also transforming how small businesses handle administrative tasks. Tools like accounting software with AI capabilities streamline bookkeeping, tax preparation, and financial forecasting, saving owners both time and money.

The ability to quickly analyse large amounts of data and extract actionable insights allows small businesses to make smarter decisions and stay ahead of potential challenges.

Competition is fierce for small businesses, but AI provides a valuable edge. AI-driven customer relationship management systems such as HubSpot allow businesses to gain a deeper understanding of their customers' preferences and behaviours. 

Despite the many advantages AI brings, it is not always the preferred choice for every customer interaction.

Many people still value the personalised touch and authentic connection that comes from speaking with a real human being.

This is where small businesses have a significant advantage. Local businesses, rooted in their communities, can offer the kind of one-on-one interaction and tailored service that fosters trust and loyalty.

For example, while an AI chatbot may efficiently answer basic questions, it cannot replicate the empathy and nuance a human can provide when addressing a customer's unique needs or concerns.

Small businesses can use AI to handle routine inquiries, but they can also ensure that customers seeking a more personal touch have access to knowledgeable, friendly staff who understand their specific preferences.

By blending AI with human interaction, small businesses can create a hybrid approach that caters to a wide range of customer expectations.

This dual strategy ensures operational efficiency without losing the personal touch that many customers appreciate and seek.

By harnessing the power of AI, small businesses are improving efficiencies and gaining a competitive edge while unlocking new levels of creativity.

However, they are also uniquely positioned to provide something AI cannot: a personal touch.

Whether it’s a friendly conversation at the counter or a thoughtful recommendation tailored to a customer’s specific needs, small businesses can blend the best of both worlds—technological innovation and genuine human interaction.

In doing so, they not only adapt to the digital age but also remain true to the core values that make them indispensable in their communities.

AI won’t take our jobs, but the best jobs will go to people who know how to use it well to  boost efficiency and creativity. 

Cheryl Luzet is President of the St Albans District Chamber of Commerce and CEO of local marketing agency Wagada Digital.