Coming up in the next few weeks is the St Albans District Chamber of Commerce Community Business Awards, where we celebrate the outstanding achievements that individuals and businesses have made in the District.

Hosted at the elegant St Michael's Manor, close to the centre of St Albans, we’re excited to bring together the community for an evening of festivity and entertainment.

Whether or not you’re up for an award, this is a feel-good event that leaves you inspired and exhilarated.

Cheryl Luzet at last year's Community Business AwardsCheryl Luzet at last year's Community Business Awards (Image: St Albans Chamber of Commerce) Awards are a valuable tool to recognize achievement, foster growth and boost visibility for businesses.

Applying for business awards is a way to celebrate success and hard work.

Running a business can be challenging, and these awards provide an opportunity to pause, reflect and recognize the milestones achieved.

For both business owners and their teams, being shortlisted—or better yet, winning an award— is a huge boost to morale.

It’s a reminder to staff that their dedication, effort and collaboration are noticed and valued.

This feel-good factor can lead to improved motivation and teamwork, strengthening the internal culture of the business.

From a business perspective, one of the key rewards is the increased visibility that comes with recognition. St Albans, with its thriving local business scene, is a competitive marketplace.

Standing out can be challenging, but an award win can set a business apart, catching the eye of potential customers, clients and investors.

Local awards offer excellent opportunities for businesses to enhance their reputation and credibility in the community.

From a marketing perspective, awards offer an opportunity to build your brand name, through press releases and social media shout-outs.

It’s a reason to create a buzz that can attract new customers and clients who may not have previously heard of the business.

The added media coverage, both in local outlets and on social platforms, gives businesses a fresh opportunity to engage with their audience and showcase their achievements.

Moreover, awards give businesses a chance to reflect on their journey and highlight their strengths.

The application process itself often requires businesses to evaluate their goals, achievements and challenges.

This can lead to valuable insights that can be used to improve business strategies going forward. It’s not just about the trophy—it’s about learning and growing from the experience.

Sponsoring one of our awards is another way that businesses can support the local community and benefit from the increased visibility that our awards provide.

Sponsorship provides companies with an opportunity to align their brand with success and growth as well as demonstrating a commitment to supporting fellow businesses and the wider economic ecosystem in St Albans.

We still have a few sponsorship opportunities available for this year, do get in touch with the Chamber if your business would like to support.

Sponsors benefit from extensive brand exposure at the event, and through all promotion leading up to the awards.

Nominations have now closed, but tickets and sponsorship opportunities are available so get in touch through the Chamber website if you’d like to get involved, celebrate successes, and share in the collective pride of the St Albans business community.

Cheryl Luzet is the CEO of local digital marketing agency Wagada Digital and the President of the St Albans District Chamber of Commerce.